Wednesday 6 August 2014

Review: Envy by Gucci


Maurice Roucel has a knack for putting together perfumes that feel haunted by the ghostly presence of a woman: Lyra was a compact, husky-voiced Parisienne, Tocade a tanned, free-as-air Amazon. These have another Roucel hallmark, the spontaneity of the unpolished gem. When subjected to the full grind of the marketing department, Roucel’s style can become cramped and tends toward brilliant pastiches of classical fragrances: 24, Faubourg; L’Instant; Insolence. Envy is to my knowledge the only time when the balance between Roucel’s magic and the real world gave rise to a work that, like a diamond, needed both heat and pressure to form. My recollection is that Envy was paneltested again and again while Roucel adjusted it until it outperformed Pleasures, then at the top of its arc of fame. It is amusing to think that such a comparison between apples and pears could be expected to be meaningful. However, it did constrain the woman inside Envy to be at once seraphic and suburban, complete with the sort of suppressed anger that such a creature would feel at being reincarnated as a florist in eastern New Jersey. By Luca Turin